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The Business of Live Performance

19th March 2010
Live performance is glamorous and exciting. But performers often forget that club owners have a different perspective on music than musicians do. For venues, it's business, a very serious business, fraught with risk and considerable competition. The quest... Read >

The Use of CD Marketing in the Business World

19th March 2010
Many companies use a wide selection of marketing concepts to gain potential clients. • TV and radio campaigns • Posters • Websites • Magazine advertisements And so on... A unique but highly rewarding marketing concept is the use o... Read >